Solve the Business Problems, Not Personal Ones

Many of us attempt to do things without first taking the time to think about whether we're doing the right thing.

As entrepreneurs, our job is to solve the business’ problems, not personal ones.

It’s a tough dilemma, but top performers know how to separate the two.

It’s very similar to world-class athletes: the moment they step onto the basketball court or soccer field, they put aside their personal problems to focus on the main goal—winning against their opponent.

Most of the time, we get stuck focusing on our own problems and solving them while neglecting the company’s. Whether it's our daily routines or the internal biases we hold onto that get us nowhere, these distractions create barriers that stop us from tackling the real issues our business faces—like sales, marketing, product quality, and customer acquisition.

Every day, you're bombarded with distractions—new trends and hot ideas. But few people take the time to pause and ask, "What’s cluttering my business right now, and how can I clear it up?"

One realization I've come to is to look at the business, rather than at myself or anywhere else.

Looking directly at the business helps me see if the marketing needs fixing, if the sales process needs adjustment, or if some customers need more attention. When I look somewhere else, either at myself or at competitors, I neglect the core issues that need to be fixed.

Look at your business, and solve the problems it has.